Digital Marketing
Brand & Digital marketing
From branding to an all-inclusive digital marketing service
Year :
2025
Industry :
Art
Client :
Artman Gallery
Project Duration :
3 months
In collaboration with:
Brita Kikas
Project description:
Artman Art Gallery is a newly established gallery in Tallinn’s Old Town, specializing in the exhibition, sale, purchase and auction of Estonian art. In addition, the gallery offers a range of services including art consultations, framing, valuation, restoration and event hosting within its historic gallery spaces.
As a new brand entering the market, Artman needed a strong and distinctive visual identity to establish its presence. The project expanded beyond branding into a complete visual marketing direction — from photography of the gallery, artworks and services to professional video production and graphic design.
A strategic social media launch was also developed to introduce the gallery to its audience, build brand awareness and create a consistent, recognizable presence across its digital channels.
Branding:
The visual identity and branding process always begins with understanding the client’s needs, goals and target audience. For Artman, the existing logo provided a foundation to build upon, while the typography, color palette and supporting visual elements were developed from scratch to reflect the character and essence of the brand.
Every decision within the brand identity is intentional. From typography and colors to graphic elements and their application, the brandbook provides a clear visual strategy designed to create a cohesive, recognizable and consistent brand across all platforms.
Social Media Management & Marketing:
We also provided full-service social media management and marketing, structured around clear monthly goals and strategies. Brita, the collaborator on this project, and I developed a detailed content plan for each month, tailored to the client’s brief, priorities and ongoing campaigns.
Each month was brought to life through dedicated production days, including photoshoots and video shoots. Then I handled the full post-production process — editing photography and video content, as well as creating social media posts, graphics and designs for various purposes.
Brita managed the publishing and platform strategy, including copywriting, Meta advertising, community management and analytics across Instagram and Facebook. Together, we created a consistent and strategically driven social media presence for Artman.
Summary:
Working with Artman meant building a visual presence for a brand from the ground up — from developing its visual identity and brand guidelines to creating the photography, video and graphic content needed to bring the brand to life.
Together with Brita, we developed a strategic, goal-driven social media approach, planning and producing monthly content tailored to Artman’s needs. From production days and post-production to publishing, copywriting, advertising and analytics, every part of the process worked together to create a cohesive and recognizable brand presence.
See the video content created for Artman here:
More Projects
Digital Marketing
Brand & Digital marketing
From branding to an all-inclusive digital marketing service
Year :
2025
Industry :
Art
Client :
Artman Gallery
Project Duration :
3 months
In collaboration with:
Brita Kikas
Project description:
Artman Art Gallery is a newly established gallery in Tallinn’s Old Town, specializing in the exhibition, sale, purchase and auction of Estonian art. In addition, the gallery offers a range of services including art consultations, framing, valuation, restoration and event hosting within its historic gallery spaces.
As a new brand entering the market, Artman needed a strong and distinctive visual identity to establish its presence. The project expanded beyond branding into a complete visual marketing direction — from photography of the gallery, artworks and services to professional video production and graphic design.
A strategic social media launch was also developed to introduce the gallery to its audience, build brand awareness and create a consistent, recognizable presence across its digital channels.
Branding:
The visual identity and branding process always begins with understanding the client’s needs, goals and target audience. For Artman, the existing logo provided a foundation to build upon, while the typography, color palette and supporting visual elements were developed from scratch to reflect the character and essence of the brand.
Every decision within the brand identity is intentional. From typography and colors to graphic elements and their application, the brandbook provides a clear visual strategy designed to create a cohesive, recognizable and consistent brand across all platforms.
Social Media Management & Marketing:
We also provided full-service social media management and marketing, structured around clear monthly goals and strategies. Brita, the collaborator on this project, and I developed a detailed content plan for each month, tailored to the client’s brief, priorities and ongoing campaigns.
Each month was brought to life through dedicated production days, including photoshoots and video shoots. Then I handled the full post-production process — editing photography and video content, as well as creating social media posts, graphics and designs for various purposes.
Brita managed the publishing and platform strategy, including copywriting, Meta advertising, community management and analytics across Instagram and Facebook. Together, we created a consistent and strategically driven social media presence for Artman.
Summary:
Working with Artman meant building a visual presence for a brand from the ground up — from developing its visual identity and brand guidelines to creating the photography, video and graphic content needed to bring the brand to life.
Together with Brita, we developed a strategic, goal-driven social media approach, planning and producing monthly content tailored to Artman’s needs. From production days and post-production to publishing, copywriting, advertising and analytics, every part of the process worked together to create a cohesive and recognizable brand presence.
See the video content created for Artman here:
More Projects
Digital Marketing
Brand & Digital marketing
From branding to an all-inclusive digital marketing service
Year :
2025
Industry :
Art
Client :
Artman Gallery
Project Duration :
3 months
In collaboration with:
Brita Kikas
Project description:
Artman Art Gallery is a newly established gallery in Tallinn’s Old Town, specializing in the exhibition, sale, purchase and auction of Estonian art. In addition, the gallery offers a range of services including art consultations, framing, valuation, restoration and event hosting within its historic gallery spaces.
As a new brand entering the market, Artman needed a strong and distinctive visual identity to establish its presence. The project expanded beyond branding into a complete visual marketing direction — from photography of the gallery, artworks and services to professional video production and graphic design.
A strategic social media launch was also developed to introduce the gallery to its audience, build brand awareness and create a consistent, recognizable presence across its digital channels.
Branding:
The visual identity and branding process always begins with understanding the client’s needs, goals and target audience. For Artman, the existing logo provided a foundation to build upon, while the typography, color palette and supporting visual elements were developed from scratch to reflect the character and essence of the brand.
Every decision within the brand identity is intentional. From typography and colors to graphic elements and their application, the brandbook provides a clear visual strategy designed to create a cohesive, recognizable and consistent brand across all platforms.
Social Media Management & Marketing:
We also provided full-service social media management and marketing, structured around clear monthly goals and strategies. Brita, the collaborator on this project, and I developed a detailed content plan for each month, tailored to the client’s brief, priorities and ongoing campaigns.
Each month was brought to life through dedicated production days, including photoshoots and video shoots. Then I handled the full post-production process — editing photography and video content, as well as creating social media posts, graphics and designs for various purposes.
Brita managed the publishing and platform strategy, including copywriting, Meta advertising, community management and analytics across Instagram and Facebook. Together, we created a consistent and strategically driven social media presence for Artman.
Summary:
Working with Artman meant building a visual presence for a brand from the ground up — from developing its visual identity and brand guidelines to creating the photography, video and graphic content needed to bring the brand to life.
Together with Brita, we developed a strategic, goal-driven social media approach, planning and producing monthly content tailored to Artman’s needs. From production days and post-production to publishing, copywriting, advertising and analytics, every part of the process worked together to create a cohesive and recognizable brand presence.
See the video content created for Artman here: