Graphic Design
EKA x Viru Keskus Graphic Design project
Full graphic design solutions for EKA x Viru keskus exhibitions 2 years in a row
Year :
2022 & 2023
Industry :
Fashion Design & Sustainability
Client :
EKA & Viru Keskus
Project Duration :
4 weeks
About the project:
The Estonian Academy of Arts (EKA) and Viru Keskus organize an experimental design exhibition each year, where EKA students from the fashion, textile, and accessory design programs present their work under the guidance of artist Flo Kasearu and fashion designer Liisi Eesmaa.
Each edition explores a different theme and challenges students to create new forms and concepts using discarded or recycled materials. In 2022, the exhibition was titled Elav hõbe (Quicksilver), with students transforming discarded metallic ice cream packaging and decommissioned marine rescue equipment into new designs.
In 2023, the theme was Padjapiir (The Border of Pillows), encouraging students to experiment with discarded textiles, linens, pillows, and other related materials.
The exhibition offers a creative platform for exploring sustainability, material innovation, and experimental design while giving emerging designers an opportunity to bring their ideas to a wider audience.
Graphic Design & workflow:
I participated as a graphic designer for two consecutive years, working alongside Polina Zahharenkova (2022) and Emma Reim (2023). Each year, we worked as a two-person design team responsible for developing the complete visual identity and all visual materials for the exhibition — from posters and animations to digital and printed designs.
We began with a meeting involving the entire team, where we presented ideas for the visual direction based on the exhibition’s theme. Together, we explored different approaches, selected typefaces, tested color palettes, chose images for the main visuals and established the overall visual language.
Once the direction was defined, we mapped out all the required deliverables and formats. These included digital designs for the Viru Keskus screens, large-scale printed designs for the Viru Keskus facades, posters, screen animations, social media assets, an information wall for the exhibition, and various smaller printed materials.
In total, we produced 15+ different designs and formats, each adapted to its specific medium and technical requirements.
Challenges:
We had around a month to bring the entire project to life. One of the main challenges was managing the large number of different formats, each with its own set of requirements.
Printed materials, in particular, require careful attention to technical details such as file formats, dimensions, color spaces, margins, and safe areas. Every file had to be prepared accurately to ensure a smooth and error-free printing process.
It was a big responsibility, especially when working with such a large volume of deliverables, but everything came together successfully in the end. The project taught me a great deal about attention to detail, following technical guidelines, and, perhaps most importantly, collaborating effectively as part of a large team.
Summary:
Working on the exhibition for two consecutive years was a valuable experience that challenged me both creatively and technically. From developing the visual direction to delivering a wide range of digital and printed materials, the projects taught me how to balance creativity with precision, adapt designs across different formats, and collaborate effectively within a larger team. It was an opportunity to grow as a designer while contributing to an exhibition that celebrates experimentation, sustainability, and emerging talent.
More Projects
Graphic Design
EKA x Viru Keskus Graphic Design project
Full graphic design solutions for EKA x Viru keskus exhibitions 2 years in a row
Year :
2022 & 2023
Industry :
Fashion Design & Sustainability
Client :
EKA & Viru Keskus
Project Duration :
4 weeks
About the project:
The Estonian Academy of Arts (EKA) and Viru Keskus organize an experimental design exhibition each year, where EKA students from the fashion, textile, and accessory design programs present their work under the guidance of artist Flo Kasearu and fashion designer Liisi Eesmaa.
Each edition explores a different theme and challenges students to create new forms and concepts using discarded or recycled materials. In 2022, the exhibition was titled Elav hõbe (Quicksilver), with students transforming discarded metallic ice cream packaging and decommissioned marine rescue equipment into new designs.
In 2023, the theme was Padjapiir (The Border of Pillows), encouraging students to experiment with discarded textiles, linens, pillows, and other related materials.
The exhibition offers a creative platform for exploring sustainability, material innovation, and experimental design while giving emerging designers an opportunity to bring their ideas to a wider audience.
Graphic Design & workflow:
I participated as a graphic designer for two consecutive years, working alongside Polina Zahharenkova (2022) and Emma Reim (2023). Each year, we worked as a two-person design team responsible for developing the complete visual identity and all visual materials for the exhibition — from posters and animations to digital and printed designs.
We began with a meeting involving the entire team, where we presented ideas for the visual direction based on the exhibition’s theme. Together, we explored different approaches, selected typefaces, tested color palettes, chose images for the main visuals and established the overall visual language.
Once the direction was defined, we mapped out all the required deliverables and formats. These included digital designs for the Viru Keskus screens, large-scale printed designs for the Viru Keskus facades, posters, screen animations, social media assets, an information wall for the exhibition, and various smaller printed materials.
In total, we produced 15+ different designs and formats, each adapted to its specific medium and technical requirements.
Challenges:
We had around a month to bring the entire project to life. One of the main challenges was managing the large number of different formats, each with its own set of requirements.
Printed materials, in particular, require careful attention to technical details such as file formats, dimensions, color spaces, margins, and safe areas. Every file had to be prepared accurately to ensure a smooth and error-free printing process.
It was a big responsibility, especially when working with such a large volume of deliverables, but everything came together successfully in the end. The project taught me a great deal about attention to detail, following technical guidelines, and, perhaps most importantly, collaborating effectively as part of a large team.
Summary:
Working on the exhibition for two consecutive years was a valuable experience that challenged me both creatively and technically. From developing the visual direction to delivering a wide range of digital and printed materials, the projects taught me how to balance creativity with precision, adapt designs across different formats, and collaborate effectively within a larger team. It was an opportunity to grow as a designer while contributing to an exhibition that celebrates experimentation, sustainability, and emerging talent.
More Projects
Graphic Design
EKA x Viru Keskus Graphic Design project
Full graphic design solutions for EKA x Viru keskus exhibitions 2 years in a row
Year :
2022 & 2023
Industry :
Fashion Design & Sustainability
Client :
EKA & Viru Keskus
Project Duration :
4 weeks
About the project:
The Estonian Academy of Arts (EKA) and Viru Keskus organize an experimental design exhibition each year, where EKA students from the fashion, textile, and accessory design programs present their work under the guidance of artist Flo Kasearu and fashion designer Liisi Eesmaa.
Each edition explores a different theme and challenges students to create new forms and concepts using discarded or recycled materials. In 2022, the exhibition was titled Elav hõbe (Quicksilver), with students transforming discarded metallic ice cream packaging and decommissioned marine rescue equipment into new designs.
In 2023, the theme was Padjapiir (The Border of Pillows), encouraging students to experiment with discarded textiles, linens, pillows, and other related materials.
The exhibition offers a creative platform for exploring sustainability, material innovation, and experimental design while giving emerging designers an opportunity to bring their ideas to a wider audience.
Graphic Design & workflow:
I participated as a graphic designer for two consecutive years, working alongside Polina Zahharenkova (2022) and Emma Reim (2023). Each year, we worked as a two-person design team responsible for developing the complete visual identity and all visual materials for the exhibition — from posters and animations to digital and printed designs.
We began with a meeting involving the entire team, where we presented ideas for the visual direction based on the exhibition’s theme. Together, we explored different approaches, selected typefaces, tested color palettes, chose images for the main visuals and established the overall visual language.
Once the direction was defined, we mapped out all the required deliverables and formats. These included digital designs for the Viru Keskus screens, large-scale printed designs for the Viru Keskus facades, posters, screen animations, social media assets, an information wall for the exhibition, and various smaller printed materials.
In total, we produced 15+ different designs and formats, each adapted to its specific medium and technical requirements.
Challenges:
We had around a month to bring the entire project to life. One of the main challenges was managing the large number of different formats, each with its own set of requirements.
Printed materials, in particular, require careful attention to technical details such as file formats, dimensions, color spaces, margins, and safe areas. Every file had to be prepared accurately to ensure a smooth and error-free printing process.
It was a big responsibility, especially when working with such a large volume of deliverables, but everything came together successfully in the end. The project taught me a great deal about attention to detail, following technical guidelines, and, perhaps most importantly, collaborating effectively as part of a large team.
Summary:
Working on the exhibition for two consecutive years was a valuable experience that challenged me both creatively and technically. From developing the visual direction to delivering a wide range of digital and printed materials, the projects taught me how to balance creativity with precision, adapt designs across different formats, and collaborate effectively within a larger team. It was an opportunity to grow as a designer while contributing to an exhibition that celebrates experimentation, sustainability, and emerging talent.